|Deep Ellum isn't the only brewery to use sexism to sell beer. The objectification and sexualization of women in advertising is a tired, old trick that should have no place in modern marketing - much less in an industry that relies so heavily on the production of quality products. Clearly, Reardon and others at the brewery were not quite convinced that the outcry over their "Goes Down Easy" slogan was enough to merit any real action or change on their part.
Luckily for critical beer consumers, there are plenty of other (better) blonde ales for you to enjoy this spring that don't require you to sacrifice your morals to enjoy a smooth, delicious beer. Here are just a few to get you started:
If you're in the market for a Houston-brewed blonde, give 8th Wonder Brewery's Intellectuale a try. This blonde ale has many of the characteristics of a wheat beer and is perfect for beating the Texas heat.
In Austin you have one of the gold standards of Texas blondes: Real Ale's Fireman's #4. Easy to drink and reliably crisp, Fireman's #4 is available on most taps in the city and easy to grab in a bottle if you're looking for something to have around the house. It pairs well with just about anything, including such spring time activities as porch sitting and cloud watching.
Relative newcomers Revolver Brewing hail out of Granbury, Texas, but they recently expanded distribution outside of the Dallas area. Now beer drinkers across this great state can sample their blonde ale, High Brass.
New Belgium Brewery is a great option for the conscious beer consumer looking to combat sexism in the industry. Though it isn't produced in Texas, the large number of women in leadership positions throughout the company make it well worth supporting. Spring Blonde should be on the list of any beer drinker who wants a little gender equity with their brew.
Like the state itself, the Texas craft beer industry has plenty of amazing beers to balance out the good old boys' sexist stronghold on breweries like Deep Ellum. Any craft beer drinker should be able to find a blonde ale they can love without having to put up with owners like Reardon, who cannot come up with a description of smooth beer without an offensive innuendo. Perhaps one day Deep Ellum will make good on their promise to honor their customers' concerns, but until then other breweries can enjoy the patronage of progressive beer drinkers across the state. Cheers!