Second Austin Small Business Objects to Use of Store in Rick Perry's First TV Ad (UPDATED)

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Yesterday, I reported that Peg McCoy, owner of Farm to Markey Grocery on South Congress in Austin, TX, did not know her store was going to be used in Rick Perry's first TV ad, nor does she support Governor Perry or his views. (Burnt Orange Report: Austin Small Business Owner Objects to Use of Store in Rick Perry's First TV Ad).

This morning, I went and interviewed Max Berendt, who works at the Avenue Barber Shop on South Congress in Austin, Texas — just a few doors down from the Farm to Market Grocery. You can't see his face, but he's actually the the one who flipped the sign at the front of Rick Perry's advertisement:(SEE UPDATE BELOW).

I asked Max the same questions I asked Peg McCoy, owner of Farm to Market Grocery, yesterday. Here's what he said:

Phillip Martin: Did you know they were going to be using your store in a television ad? 

Max Berendt: Not at all, no. 

PM: Did you sign any paper work saying that it’s okay for them to use this in an ad? 

MB: Absolutely not. 

PM: Do you support Governor Perry at all? 

MB: I do not.

And for the final nail in the coffin — the barber shop in the ad isn't even the barber shop Rick Perry goes to. He goes to a shop in Tarrytown.

How many other small business owners does Rick Perry claim he has support from  that actually don't support him?

11:14 am, 9/14 UPDATE:

So yesterday, the Wall Street Journal reported it was another barber who was the one who flipped the sign. Sure enough, it was. I got a call from Max, who was deeply apologetic — he'd only seen the TV ad on my cell phone, when I brought it in, and he knows he's often the one that flips over the sign. He told me it was actually Jeremy Sheffield who turned the sign over. I called Jeremy, and he answered the questions the exact same way:

Phillip Martin: Did you know they were going to be using your store in a television ad? 

Jeremy Sheffield: He said an ad for the Governor's office, but I didn't know it would be a political ad. I told him the owner doesn't like the store to be used in pictures or anything, and he told me that wouldn't show the name of the shop or be able to tell what it is. He said you would see the barber pole and the open sign and that's it. Obviously, that's not what happened.

PM: Did you sign any paper work saying that it’s okay for them to use this in an ad? 

MB: No waivers. Nope.

PM: Do you support Governor Perry at all? 

MB: No, I don't.

Some honest confusion — Max was very sorry, but I appreciated his clarification and wanted to make sure the record was set straight here, as well. 

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About Author

Phillip Martin

Currently the Research and Policy Director for Progress Texas and the Texas Research Institute, Phillip Martin writes occasional long-form pieces for BOR that promote focused analysis and insight into Texas politics. Born and raised in Austin, Phillip started working in politics in 2003 and started writing on BOR in the summer of 2005. Phillip has worked for the Texas Democratic Trust, the Texas Legislative Study Group, and now the Progress Texas family. He is a lifelong Houston Astros fan, a loyal Longhorn, and loves swimming at Barton Springs Pool.

3 Comments

  1. Actually…
    If you freeze frame it, you can see the guy's face before he flips the sign. The guy has hair and a bushy mustache. Looking at their website, he doesn't really look like any of the barbers pictured there. And the barber named Max must have been takin a lot of Rogain to grow that head of hair. I am beginning to think people just want to complain.

  2. people have a right to complain when
    they're shafted, as Perry has now done to not just these two small businesses and our schools but also to every Texan subject to his lollygagging schedule, $20-billion deficit, and continuing to pay for his $10K-a-month rental manse, while the Governor's Mansion goes unrepaired and the arsonist who set it aflame in 2007 remains uncaught.

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