Bill White Launches New TV Ad “San Antonio”

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The Bill White campaign launched their latest TV ad, directed specifically at the San Antonio market, where he was born:

From the campaign's press release:

In the ad, Bill White describes growing up in San Antonio as the son of schoolteachers. White's mother and father taught in San Antonio public schools for decades and also taught Sunday school. White's father, a disabled WWII veteran, held down two jobs. Both of White's parents taught Bill and his brother Robert the value of hard work and a good education and taught them that “you have to give more than you take.”


About Author

Phillip Martin

Currently the Research and Policy Director for Progress Texas and the Texas Research Institute, Phillip Martin writes occasional long-form pieces for BOR that promote focused analysis and insight into Texas politics. Born and raised in Austin, Phillip started working in politics in 2003 and started writing on BOR in the summer of 2005. Phillip has worked for the Texas Democratic Trust, the Texas Legislative Study Group, and now the Progress Texas family. He is a lifelong Houston Astros fan, a loyal Longhorn, and loves swimming at Barton Springs Pool.


  1. A- Overall
    A on images, smiling people, shots of White communicating, history.

    A+ on Message, direct, forward, bio and plan rolled into one

    B- on Audio, I can barely hear White speak, his words run together a bit, and becomes indistinguishable. His last line is the clearest, but still, it's hard to hear. Lacks confidence in voice is how I'd put it.

    Good start though.

    • Ok 1 more critique
      Only once does it say what White is running for. No images and it's something he says in passing. Need to clear up what he's doing on my tv set.

      General reaction would be, “oh this White guy sounds good, what's he doing? Was he running, advocating? I dunno.”

  2. I like it!
    Very nice feel.  Gives a shout out to hardworking ethics – his parents working hard to provide better opportunities for their kids.

    Bill's message is that he's running for Governor because we need to prepare for the future, just like his parents did.

    You have to work hard and you have to think about the others.  “Rick Perry is in it for himself”.  Bill White is in it for Texas.

    That's what I got out of it.

  3. wonder if the campaign
    studied his tax return before they added the “you have to give more than you take” line.

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