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Stay positive. Make a call to action. Have a purpose. Above all else, have a strong ask. These are the principals that surround any e-mail campaign.
Yesterday afternoon, Barbara Radnofsky broke these rules by e-mailing her list and saying simply, “These Candidates are Not Insane”. Who are these candidates? Joe Jaworski, candidate for SD-11, Judge Susan Criss, candidate for Texas Supreme Court, Larry Joe Doherty, candidate for the 10th Congressional District, and Sherrie Matula candidate in House District 129.
All of these candidates represent what is right with the Democratic Party. They are smart, aggressive candidates that are furthering the Democratic message. Some are running in primaries. Some are running unopposed in the primary. All are working their asses off to win.
I applaud BAR’s want to fundraise for Democratic candidates, but the scary thing is that she sent an e-mail out that made it sound like some people are going around calling these candidates insane. There is no explanation of the subject. No inside joke. The only thing Radnofsky mentions is:
There's a reason every Harris County judicial race has a Democratic candidate. The historic demographic shift in huge Harris County made the front page of the August 9 Houston Chronicle. Leading the nation in minority resident gains, Harris County has a "minority" population of 2.5 million (63%). Experts predict similar changes for Texas, which is now a majority "minority" state. Galveston and other vital counties are fielding candidates touted in the press as viable, promising public servants.
Great points. Worthy cause. But where are the people going around calling Sherrie or Larry Joe insane? Former candidates and current candidates beware. Don’t get cute with your e-mails. Be honest and stay positive. Why not a subject like, “I Support Good Candidates, Do You?” or “Help Me Take Back Texas!” or “4 Great Candidates”.
We have a chance to pick up more seats in the Texas House and perhaps a statewide race or two. We are fielding more competitive races than we did in 2004. The state is changing rapidly in our favor. Let’s do ourselves a collective favor and not imply people think our candidates are insane.
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