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Texas Media Markets: Where are they? What are they? How much do they really cost?
As the Early Voting period begins and the presidential campaigns begin to ramp up their media buys for the Primary Election, I thought it might be helpful to provide a little information about the Texas media markets.
A "Media Market" is the delineation between where one station's coverage area ends, and another station's coverage area begins.
Cable markets are totally different and will be broken down in another journal later.
Putting everything into one journal would be pretty daunting, but I am able to lay out some basic information and I'm sure that there are a lot of folks in the BOR community that would happily try to answer lingering questions.
First things first: there are 20 Media Markets in Texas.
Special thanks to nbeaudrot helped out with a great link to a map: http://ekb.dbstalk.com/TVMarke...
There's more below the fold!
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