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This is an unofficial part of our "Shattering Blogger Stereotypes" series. The myth shattered -- that bloggers hate the traditional media. The following is a report on an extensive study I completed as part of my coursework at the JFK School of Government at Harvard University. -- Phillip In the early twentieth century, five Russian-born Jews living in Manhattan passed out some leaflets denouncing President Woodrow Wilson. They were accused of violating the Espionage Act. They were arrested for criticizing the government, and ultimately -- in Abrams vs. the United States -- the U.S. Supreme Court upheld the arrests. Justice Oliver Wendell Holmes, in his dissent, wrote that the leaflets created no real danger, arguing instead that they embraced one of the central tenants of the constitution: a "marketplace of ideas" [...] The ultimate good desired is better reached by free trade in ideas...that the best test of truth is the power of the thought to get itself accepted in the competition of the market, and that truth is the only ground upon which their wishes safely can be carried out. That at any rate is the theory of our Constitution.
Today, in the early twenty-first century, information consumers seek a free trade of ideas much broader than what the market has traditionally offered. Print and television journalism competes with online journalism, where electronic leaflets travel much farther than the streets of Manhattan. YouTube videos, blogs, and Facebook messages are all relevant players in today’s marketplace of ideas.
Texas’ newspapers are adapting to the new online medium in noticeably different ways, especially when it comes to political reporting. An examination of the nearly 1,000 blog posts featured on the respective political blogs of the Houston Chronicle, Dallas Morning News, and Austin American-Statesman during the month leading up to the Texas primary shows that formal conventions of journalism often do not make their way from the paper pages to the web pages of Texas’ leading newspapers. For those of us counting on the successful adaptation of Texas’ political reporting in the rapidly expanding realm of web-based media, the loss of formal convention may be a very, very good thing.
Introduction: About the Study
The purpose of the study wasn’t to determine which paper had the best online coverage – it was to examine what kind of coverage is out there in the first place. Reporters from each of these papers were interviewed for the original study; however, their quotes and input will not be directly attributed here, since the original study was conducted for academic purposes and to ensure their anonymity is respected. The study examined at length the methods and attitudes of three of Texas’ major newspaper political blogs, focusing on the time period after Super Tuesday (February 6) through just before the Texas primary (March 3): It should be noted that the Chronicle maintains several political blogs, including Texas on the Potomac, which has a national focus. For the purposes of the study, only the posts on Texas Politics, which has a Texas focus, were tracked, since most of the print reporters that cover Texas politics only blog on the Texas Politics blog. The study was completed for the Harvard Kennedy School of Government course, “Press, Politics, and Public Policy,” as taught by Professor Tom Fiedler, former Editor of the Miami Herald. As the general election approaches, similar studies will be conducted for comparison.
Finding an Online Voice: The Choice between Formal and Informal Language
In 1961, Theodore White’s book, “The Making of the President: 1960” set the standard for political and campaign reporting. Ever since that time, political journalists have used White’s model – along with the very traditional “who, what, where, when, why, and how” formula – to create and sustain a formal language in their writing. The use of traditional, non-changing formal language signals a context of objectivity and authority for most readers.
However, many of Texas newspapers’ political blogs have abandoned traditional conventions in favor of a much more informal, opinion-based language. As Chart #1 shows below, the more posts that are written on Texas newspapers’ political blogs, the greater the chance that the language used will be informal. | Chart #1: Type of Language Used from 2/6 thru 3/3 | | | Houston
Chronicle | Austin
American-
Statesman | Dallas
Morning
News | Total /
Average | | # of total blog posts | 172 | 304 | 510 | 986 | | Formal | 61.6% | 46.1% | 23.3% | 43.7% | | Informal | 25.0% | 50.3% | 71.2% | 48.8% | | Mixed | 13.4% | 3.6% | 5.5% | 7.5% | For the purposes of the study, formal language is considered “traditional newspaper” writing, often in 3rd-person. Informal language is considered “conversational-style” writing, which may combine first and second-person language and feature humor and/or editorializing. Mixed language-posts consists primarily of formal language but contain editorializing, humor, or a call for reader response not normally found with the use of formal language. The Dallas Morning News reporters wrote nearly three times as many posts for their blog than their Houston Chronicle counterparts; not surprisingly, their language was much more informal. Strengthening the observed correlation, the Austin American-Statesman finished in the middle of each category. There is much, much more to be discussed. Click on the "There's More" link below to read the rest.
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