Burnt Orange Report


News, Politics, and Fun From Deep in the Heart of Texas






Ad Policies



Support the TDP!



Get Firefox!


November 10, 2005

TCUL Campaign School Wrap-Up

By Phillip Martin

Yesterday, the Texas Credit Union League hosted a Democratic Campaign School about how to run -- and win -- campaigns. Overall, it was very interesting, and while most of what was said wasn't any kind of secret, the panels put together and greatly enhanced pieces of strategy and planning that I've picked up along the way (from my job experience as well as from my countless hours of watching The West Wing). Here are three key things that I learned and/or were greatly emphasized:

1) The most important component of a campaign is organization.

Everyone talked about organization in some way, shape, or form. Campaigns must effectively organize around a central budget, fundraising effort, media plan, message strategy, field team, and administrative outlay that work together effectively and efficiently. From creating a fluid working calendar to compiling all the necessary lists of names and people who can help you win, every campaign -- no matter how popular or well-funded it may be -- is going to struggle without top-notch, cooperative organization.

2) You have to care, and you have to give voters a reason to care.

Why do voters care who you are? Why do voters care about your issues? Why should donors want to give you money? Why should the press write about you? Why should people want to work for you? If a candidate doesn't have answers to these questions, then it's going to be a long campaign. Campaigns must know how to cut through the clutter of most voters' everyday lives and not just talk to them, but affect them. There's countless tactics that surround this -- know your universe, be comfortable talking about yourself, don't just wave at people, reach out to them -- but at the heart of it all is making people care.

3) Without support from blogs, the campaign is doomed.

OK, so nobody actually said that. I just wanted to see if anyone was still reading. But blogs are definitely a part of the political equation now, if for no other reason than they can move information around in a more detailed, more substantive way than newspapers often can. And, they move it to an audience that is already absorbed in politics. That much -- and the fact that BOR is well-liked -- was said by many of the people attending.

Overall, it was definitely a worthwhile experience (and the lunch was way better than the PB sandwich I would have had, otherwise). Thanks to Buddy Gill and all the folks at the Texas Credit Union League for hosting the campaign school.

Four months until March!

Posted by Phillip Martin at November 10, 2005 12:02 PM | TrackBack

Comments

They forgot the number one rule - getting the voters to the polls to begin with. The Republicans are in office for one reason. Not enough Democrats vote.

Posted by: Baby Snooks at November 10, 2005 12:57 PM

OK, well, that's why there was all this strategy and planning -- to get voters to the polls. J.D. Angle actually led a GOTV panel that I, unfortunately, had to miss because I needed to get back to work. But the entire day was centered around how to target an audience of "plus-one" -- where if you know that 30,000 people will vote in your election, you do everything in your power to guarantee that 15,001 are going to vote for you. (Numbers not to scale, of course).

Posted by: Phillip Martin at November 10, 2005 01:08 PM

You were there? As was I. I have no idea what you look like, though.

Posted by: Fine Bottled Water at November 10, 2005 01:42 PM

I was the young whipper-snapper that came in a little late (around 11:15 or so) and sat at the long set of tables away from the door.

Posted by: Phillip Martin at November 10, 2005 01:53 PM

Rule #1 should be: don't bring a whole bunch of people from New York and DC down to Texas to run a campaign. That's what they did when I worked for Sanchez in 2002 and it was a big mistake. Arrogant Harvard grads won't ensure an election victory, trust me!

Posted by: Jonathan Steed at November 10, 2005 02:08 PM

Point #2 is why Andy Brown will have trouble...the guy still can't articulate why he wants to run for office.

Posted by: Harriet Miers' Law Partner at November 10, 2005 02:33 PM

Phillip, in the Earle t-shirt?

I was the young whipper-snapper in the blue blazer, yellow shirt, and khakis. On the far-right of the table immediately facing (but farthest from) the screen.

Posted by: Fine Bottled Water at November 10, 2005 03:34 PM

Nah, no Earle t-shirt. Near him, though. Dark pants, beige shirt. Sat next to James Aldrete and Charlie Gustin (guy in purple shirt, my old work buddies) the whole time.

What'd you think of the event?

Posted by: Phillip Martin at November 10, 2005 03:42 PM

Ahh, okay. I remember.

I thought it was good. I especially liked the polling and messaging portions. The turnout was a lot lighter than I had expected, though. I left when we broke for lunch, so I didn't see any of the afternoon stuff.

Posted by: Fine Bottled Water at November 10, 2005 04:08 PM

There are three key resources in a campaign, time, money, and people. Of these, only one is an absolutely restricted supply. And when it comes to consuming those resources the most important goal is to simply have effective contact with your voters. You need to know them and they need to know you. That's why you have money and an organization. Any resource not focused to the goal of voter contact is wasted.

Posted by: Kendall Miller at November 10, 2005 05:04 PM

When I was working on the Dean campaign for the Iowa Caucuses, I found that a large amount of campaigning occurs through indirect channels. For instance, while Dean had a vastly greater number of volunteers calling voters and knocking on doors, John Kerry was meeting in small groups with community leaders and preachers. Those leaders are then able to persuade their followers in ways out-of-state college students simply cannot.

Posted by: Jeff Knowles at November 10, 2005 10:03 PM

With the Dems registering dead people and illegals to vote and voting multiple times in one in election, it's a wonder their candidates STILL can't get elected....

Posted by: Trey at November 11, 2005 09:39 AM

"With the Dems registering dead people and illegals to vote and voting multiple times in one in election, it's a wonder their candidates STILL can't get elected...."

They haven't mastered the art of manipulating the e-machines and buying off Supreme Court Justices.

Posted by: Baby Snooks at November 11, 2005 10:15 AM

No, Trey -- considering the Republican efforts to make it more difficult for Texans of color to vote, it's amazing Democrats are still electing anyone at all.

Posted by: UGL at November 11, 2005 11:11 AM
Post a comment









Remember personal info?






BOA.JPG


January 2006
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        


About Us
About BOR
Advertising Policies

Karl-Thomas M. - Owner
Byron L. - Founder
Alex H. - Contact
Andrea M. - Contact
Andrew D. - Contact
Damon M. - Contact
Drew C. - Contact
Jim D. - Contact
John P. - Contact
Katie N. - Contact
Kirk M. - Contact
Matt H. - Contact
Phillip M. - Contact
Vince L. - Contact
Zach N. - Conact

Donate

Tip Jar!



Archives
Recent Entries
Categories
BOR Edu.
BOR News
BOR Politics
Traffic Ratings
Polling
Texas Stuff
A Little Pollyana
Austin Bloggers
D Magazine
DFW Bogs
DMN Blog
In the Pink Texas
Inside the Texas Capitol
The Lasso
Pol State TX Archives
Quorum Report Daily Buzz
George Strong Political Analysis
Texas Law Blog
Texas Monthly
Texas Observer
TX Dem Blogs
TX GOP Blogs
Daily Reads
College Blogs
GLBT Blogs
More Reads
BOR Webrings
Election Returns
Texas Media
World News



Powered by
Movable Type 3.2b1