Burnt Orange Report

UT Ad and Democratic Ruminations

By Karl-Thomas Musselman

The University of Texas has an awesome new ad they have produced. You can see it from this page.

It was made by GSD&M, a major advertising company here in Austin. Each of those letters stands of name of the major workers/players in the company, some of which are Democratic. The S is Roy Spence, quoted in the article, whose name has been bandied about the Capitol City a number of times in reference to a possible bid of Texas Governor.

His quote about that ad is what I would love to see as part of a Texas political campaign...

The spot, produced in conjunction with the strategic planning and positioning firm GSD&M Advertising, is the first in a series of seven “image” ads that will debut this year.

The series will incorporate a new theme, “What Starts Here Changes the World,” developed by the university’s Office of Public Affairs and the Center for Brand Research in concert with GSD&M, in a year-long project led by Advertising Professors Neal Burns and Deborah Morrison.

“Austin, Texas is the ‘City of Ideas’—a city that brings the doers and dreamers together to see new things, dream new dreams and create things and experiences that make a difference,” said Roy Spence, founder and president of GSD&M Advertising.

“The heartbeat of this City of Ideas is the University of Texas, a place of learning, discovery, leadership, freedom and responsibility, where everyone is a student of both our proud heritage as well as a seeker of what is next. The University of Texas and the City of Ideas, working, living and learning together. What starts here changes the world—that is what this new campaign for the University of Texas is all about.”