TX-Gov: Rick Perry's Big “Talkin' Texas” Becomes Epic Failure

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Rick Perry's failure today is the latest example of a hubris-driven campaign that believes too much in its own hype for success.

Governor Rick Perry's team just failed online as bad as Senator Kay Bailey Hutchison did when she announced.

He was supposed to be hosting a “special live online discussion Tuesday, September 29, at 11:30 a.m. CDT (10:30 in El Paso) as we “Talk Texas.” The video never rolled, his website crashed, and no one except diehard suppoters got there questions through, and it turned into one big epic failure.

For the past week, they've promoted a “Talkin' Texas” event to be hosted live on their website. They even got the Austin American-Statesman to write a big piece on the success of their social media campaign:

Perhaps no Texas politician has plunged deeper into the phenomenon of new media than Perry. Not only is the governor himself prolific on Twitter, a service that allows users to post short online messages for anyone who's interested to see, but his campaign and state offices have separate accounts that broadcast Perry news throughout the day.

They plunged, all right — straight into the toilet.

Internet politics and social media isn't easy — it takes a lot of time and expertise to build a true online campaign. Expertise and intelligence is not something Rick Perry ever has when it comes to governing, and certainly is flailing about online now after today's epic fail.

Stick to the crazy stuff, Rick. It's all you got.


About Author

Phillip Martin

Currently the Research and Policy Director for Progress Texas and the Texas Research Institute, Phillip Martin writes occasional long-form pieces for BOR that promote focused analysis and insight into Texas politics. Born and raised in Austin, Phillip started working in politics in 2003 and started writing on BOR in the summer of 2005. Phillip has worked for the Texas Democratic Trust, the Texas Legislative Study Group, and now the Progress Texas family. He is a lifelong Houston Astros fan, a loyal Longhorn, and loves swimming at Barton Springs Pool.


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