The mayor's race in San Antonio is heating up with less than 30 days to go. The 30 day out campaign finance report as reported by the Express-News showed Julian Castro with a big lead over the other major contenders. Both Trish DeBerry-Mejia and Diane Cibrian started the campaign early with TV spots to help gain name identification and improve fund-raising efforts. However, in the final days when most campaigns bring out their media buys it looks like neither campaign will have enough funds to merit any substantial presence on TV. Castro has been laying low with any TV spots, apparently waiting for the right time to launch a full media blitz. It looks like that waiting time is over with the launch of the first TV ad.
Castro currently has a substantial lead in the polls over all the candidates and this media buy, along with the absence of any substantial buys from the other candidates, could be the ticket to put him over the 50%+1 number to avoid a run-off. At this point Castro looks very strong going into the May 9th election.
