Thoughts?
To post this comment click here:
Otherwise click cancel.
The editorial is flat, dated and choppy, with little or no time left to linger and absorb, and the music choice is wistful Band of Brothers pseudo-emotional crap. The camera moves and blocking are terrible and the transitional dissolves and badly cropped mattes are something his kids could probably do better in iMovie. They were even lazy with the Unicode quotation marks, failing to use book quotes.
They spent their money on the meaningless fly-over and should have put some of it into better postproduction.
I'm sure he's a great guy filled with great ideas and a gusto for hard work.
This sleepy little ad, however, has "tune me out" written all over it. "I wonder now what Ernest Hemingway's dictionary looked like, since he got along so well with dinky words that everybody can spell and truly understand." -- Kurt Vonnegut