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Randi Shade Launches TV Ad


by: Karl-Thomas Musselman

Fri Apr 25, 2008 at 08:42 PM CDT


Each time I watch this I pick up on some new subtlety to it, besides the people I recognize in the commercial. I won't spoil the surprises I've found so I invite you to share in the comments what all you pick up on in this TV spot. You might need to make it full screen to pick up on more details.

Transcript...

I'm Randi Shade and I'm running for Austin City Council. I'm challenging incumbent Jennifer Kim... because we need an attitude adjustment at City Hall. Serving on city council is not about perks and privileges, it's about getting things done and solving problems for the people of Austin. We need a council member in place 3 who will listen and learn. If you'll vote for me, I'll be accountable, I'll be accessible... and unlike my opponent, I'll be happy to stand in line with you at the airport anytime.

Hi, I'm Randi Shade, I'm running for Austin City Council.  (voiceover) We need an attitude adjustment at city hall.

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Great commercial! (0.00 / 0)
Voters are just starting to pay attention to this race, and Randi's energetic ad will cut through the clutter and increase her name ID.  It's a subtle jab at Kim's infamous airport incident, but Randi effectively pivots and outlines her postive vision for Austin.  Randi has the ability to bring people together to get real results, and she'd be a great addition to City Hall.

I'd like to submit that the actors working behind the ticket counter performed exceptionally well.  Oscar worthy.


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