Paul Burka posts some fascinating numbers on Tom Craddick's name ID and favorable perception among voters. The gist:
1. Craddick's name ID is "higher than any speaker of the modern era," which means starting with Billy Clayton. I'm a little surprised to know that anybody bothered to measure the speaker's name ID before Craddick.
2. Among Republican primary voters, Craddick's favorable/unfavorable is 2 to 1 negative.
3. Among independent voters, Craddick's favorable/unfavorable is 6 to 1 negative.
4. Among Democrats, Craddick's favorable/unfavorable is 10 to 1 negative.
Craddick has made himself into the Tom DeLay of Texas politics. His picture will be on more campaign mailers and TV ads than anyone else's this cycle.
The Craddick Ds better start thinking about that 10-to-1 negative rating, and how they intend to answer to their voters.