Welcome to the new Burnt Orange Report!
Over a year ago, our staff embarked on a journey to redevelop our site to provide a platform as excellent as the content we publish on it. Today we’re excited to finally unveil the new site.
A lot of work has gone into building this new site, and we’ll introduce you to the developers shortly. But first, let’s make one thing clear about what won’t change at Burnt Orange Report.
We’re still as committed to bringing you progressive coverage of the news and issues that matter in Texas. Now, we’re going to do it on a site that matches the quality of our reporting.
First off, we owe a huge thanks to everyone who generously contributed to our redevelopment. This was a tremendous investment of resources for us that would not have been possible otherwise. Thanks to your generosity, we were able to hire a leading design firm to oversee the aesthetic and architectural revamping of the site.
The site was developed by well + done DESIGN, a local, woman & LGBT owned firm here in Austin that largely serves commercial and non-profit clients. Alisa, Greg, and Nicholas worked tirelessly to design a site that meets our needs and the demands of our growing audience, import our archives, and preserve the comments from the previous posts. We’re so thrilled with the results, and we couldn’t be happier about the team we picked to build the new BOR.
We also redesigned the logo for the first time in almost a decade to provide a clear visual representation of who we are and what we stand for.
Our new logo draws directly from our origins. We are the leading progressive political blog in Texas. Founded and run by UT students, we are burnt orange; Democrats, we are blue. Our new logo fuses those two colors together around the iconic shape of the Lone Star State.
This site means big things for Burnt Orange Report.
The professional aesthetic matches the professionalized approach to blogging that we take here at BOR, and will help new readers take our work with the seriousness it merits.
The responsive design will make it easier for our increasing mobile audience to read BOR on the go. We know our readers have been asking for this for awhile!
The redeveloped layout will increase advertising revenue, helping us to become more financially independent and spend less time fundraising to keep the site going.
The improved internal search feature (top right!) will make it easier for people to find posts from our archives.
The enhanced social features are also optimized to make it easier for readers to share our work and promote progressive messaging in Texas.
The merchandise page offers a new stream of revenue for our site, and a new way to provide commentary on political events in Texas.
Finally, we’ve overhauled the commenting system. While you will still be able to register an account to post diaries, commenting is enabled directly on the page.
We’ve still got some work to do to complete the transition, and we’re thrilled to share with you how far we’ve come in building a bigger, better Burnt Orange Report with you today. So take a look around, and keep checking back as we continue to work hard to provide progressive coverage of the news and issues that matter in Texas.