July was a big month for us at Burnt Orange Report — we had our second highest monthly traffic this year, trailing only January.
Traffic isn't the only thing that matters, but it is an important measure of our relevance to our readers. We're thankful that so many of you choose to read us and share our work on Facebook and Twitter.
Overall since the filibuster last summer we've seen our traffic increase by over 100%. This is due in part to a bigger audience that found us during the 2013 special session, and to a growing Facebook fan community.
However, that's not the only reason — our growth is directly related to a huge increase in energy and enthusiasm among Democrats and progressives in Texas.
We're glad to be here for you as the top progressive blog in Texas and top state-level blog in the nation. And we want to maintain our high-quality coverage of news and issues that matter to you, our readers.
However, the long-term viability of Burnt Orange Report depends on our having a website that can handle our readership. Read more below.As our traffic grows, our need for a site that can handle page views in the hundreds of thousands increases. Our current platform was developed over 10 years ago and is no longer being improved adequately maintained by the people who develop it (who are not, I will note, in any other way associated with BOR).
That has resulted in a number of technical challenges big and small for our Burnt Orange Report staff, which actively impede our ability to bring you coverage of the stories you want to read.
We're excited to be on the way to developing a new Burnt Orange Report that can handle increased traffic, improve our social sharing potential, and expand our readership in Texas and on a national level.
It is critical for the progressive movement that we maintain our messaging infrastructure and continue to spread information and awareness to a growing audience.
As Editor and Publisher of this site, I would not be asking for your support if I did not think a redeveloped website was critical to the future of Burnt Orange Report. This is a huge project that involves importing and maintaining over 15,000 posts and improving user functionality on your end.
We have already dedicated substantial amounts of our annual operating budget to get this project going. Now, we're counting on our readers to help us raise enough to finish the job.
I'm optimistic that the new site will help us blow the doors of July's numbers, and make our site more sustainable in the long term.