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Two New Ads from the Obama Campaign: The President's Record on Medicare and Veterans


by: Emily Cadik

Thu May 24, 2012 at 00:00 PM CDT


It's game time.  With the intra-party Republican battle unfortunately over, the President is starting to ramp up with his own ads.  He's been catching flak lately for the Bain ad in which he attacks Romney's record in private equity, using it as part of a larger message about Romney's disregard for the middle and working classes.  

But in the most recently released ads from the Obama campaign, the message is much more positive.  Focusing on Medicare and veterans, these ads bring attention back to the President's record:

  • "Personal" highlights the President's commitment to preserving Medicare. It reminds us that he was raised by his grandparents and thus understands the importance of the entitlement and of fighting Medicare fraud - not just on a political level, but on a personal one too.  In contrast to Republicans trying to cut spending on the backs of the most vulnerable, the ad draws attention to Obama's crackdown on Medicare fraud, which recovered $4.1 billion (up 50% from 2009) by better screening providers and requiring stronger enrollment requirements.  This ad comes in the wake of Romney announcing support for the Ryan budget, which includes major cuts to Medicare and Medicaid.


  • "Sacred Trust" is about the President's commitment to veterans.  Though it serves as a gentle reminder that bin Laden was killed under the President's watch, it focuses on Obama's dedication to increasing the resources for veterans once they come home.  Though it doesn't go into specifics, things like signing the Veterans Health Care Budget Reform and Transparency Act early in his first term, signing a law that provides tax credits to companies that hire unemployed veterans, and  strengthening the post-9/11 GI bill to help veterans and their spouses pay for college support his message.



The ads on the recovery of the auto industry, jobs, education and energy are available on the site as well.  And presumably some more attack ads will surface again soon.  But for today, it's all positivity from the Obama campaign.

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