It's game time. With the intra-party Republican battle unfortunately over, the President is starting to ramp up with his own ads. He's been catching flak lately for the Bain ad in which he attacks Romney's record in private equity, using it as part of a larger message about Romney's disregard for the middle and working classes.
But in the most recently released ads from the Obama campaign, the message is much more positive. Focusing on Medicare and veterans, these ads bring attention back to the President's record:
"Personal" highlights the President's commitment to preserving Medicare. It reminds us that he was raised by his grandparents and thus understands the importance of the entitlement and of fighting Medicare fraud - not just on a political level, but on a personal one too. In contrast to Republicans trying to cut spending on the backs of the most vulnerable, the ad draws attention to Obama's crackdown on Medicare fraud, which recovered $4.1 billion (up 50% from 2009) by better screening providers and requiring stronger enrollment requirements. This ad comes in the wake of Romney announcing support for the Ryan budget, which includes major cuts to Medicare and Medicaid.
The ads on the recovery of the auto industry, jobs, education and energy are available on the site as well. And presumably some more attack ads will surface again soon. But for today, it's all positivity from the Obama campaign.