Texas Senate Showdown: Dewhurst's “Courage” Ad Analyzed

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Senate candidate and Texas Lieutenant Governor David Dewhurst released his third television ad last week, titled “Courage.” It's a deeply lame spot that offers tired talking points, lies, and no substance at all. Watch:

Here's a handy breakdown of the ad:

David Dewhurst Says:
“My dad flew a bomber on D-Day. The greatest generation built the greatest nation on earth.” “Listen to this inspiring soundbite about my dad so you forget that I've spent the last ten years ruining Texas with my buddy Rick Perry. Also, isn't war great?”
“The next generation spent us into bankruptcy.” Why is Dewhurst attacking the Baby Boomers, a huge part of his constituency? He's probably so confused by all this generation talk that he forgot that attacking hippies and attacking Baby Boomers is different. After all, he spent his pre-political life thinking about how to make oil money, not how to understand generational patterns. Because the party's views are archaic, a vast portion of the Republican electorate consists of older Americans, who will not enjoy hearing that they ruined America.
“To protect our children, we have to take our country back. I want to cut the federal budget – cut it to the bone. Balance the federal budget, like we do in Texas.” Take our country back from whom? The Baby Boomers? No…President Obama in the generation after that. Hmm…wonder what kind of people Dewhurst is implying stole our country.
“I want to cut federal spending – cut it to the bone. Balance the federal budget, like we do in Texas.” “Cut it to the bone” sounds creepy and violent. Not as violent as the lie that follows it, though. Texas does not balance the budget, it contends with multi-billion-dollar budget gaps, just like in the last Legislative Session. Because our state politicians are bought out by the 1%, our state refuses to raise enough money to support itself. Who gets the axe when Dewhurst's corporate whoredom causes budgetary woes? Texas students, women, families, and on and on. Essentially: you and I.
“Some people say it will take courage. I disagree. Courage is what my dad did. All we have to do is what's right. Lame. Lame. Lame. These cheeseball lines have an even more off-putting effect when delivered by the wax sculpture that calls itself David Dewhurst.
Dewhurst gives his message-approval over a dark image of himself looking down. This picture is uber-creepy, and it's pretty pathetic that this is the best image his campaign could have chosen for the end of the ad. Dewhurst looks as malicious and disengaged as he really is. Shudder.

About Author

Ben Sherman

Ben Sherman has been a BOR staff writer since 2011. A graduate of the University of Texas, Ben has worked on campaigns, in political consulting, and has written for other news outlets like Think Progress. Ben considers campaign finance reform the fundamental challenge of our time because it distorts almost every other issue in American politics.

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