Central Texas's largest newspaper ran "Rethinking Water" http://www.statesman.com/news/... as it's front page feature on Sunday 1/29/12, a first. The article begins, "Is water too cheap?" Some highlights:
"Watering lawns will seem as crazy as throwing diamonds on our lawns; we're throwing the world's most important resource - clean drinking water - on the ground."
"For most of our recent history, we just treated (water) as if we had an unlimited supply of it. We're finding to our dismay that that's not true."
"Building water infrastructure under emergency situations is definitely not cheap..."
"The cheapest strategy in the Texas Water Development Board's 2012 water plan is conservation, which would account for 24 percent of the new supply by 2060; the costliest, desalination, would account for about 3.4 percent of the new supply."