This is how you craft an e-mail.
This morning, Chet Edwards' campaign manager Alex Youn released a statement from the Congressman about his upcoming general election and a brief statement about his opponent Bill Flores.
“This race will focus on two key facts. First, I am a champion for our veterans and military families and have worked effectively on a bipartisan basis for jobs and economic development for our district.
Second, Mr. Flores has been recruited by Washington, D.C. insiders to try to buy our district's congressional seat with millions of dollars he has made as a Houston oil executive, even though he has never once voted in a general election in our district-not even once.”
Campaigns, take note on this e-mail. It is four paragraphs long. It includes an introduction paragraph, a two paragraph statement, and an ask. If you are running a state house race of larger, you should sign up to get the campaign updates.
It also includes a contribution and a volunteer button as well as a video from the Congressman.
The message may sound similar.
This is incredibly smart. While Flores is coming off a nasty and brutal primary, Edwards is already moving forward with his campaign. Flores' campaign is being run by Republican consultant and Kay Bailey Hutchison apologist Matt Mackowiak who has shown time and time again he is both willing and ready to go negative at any time.
Regardless, of how Republican the district is, the Edwards campaign seems ready for re-election and the first e-mail out is highly encouraging.