Voters in Travis County Commissioner Precinct 4 have been barraged by campaign ads in recent days and weeks, and it should be no surprise that one local incumbent, Margaret Gomez has decided to go negative in the waning days of the election.
One attack ad run by the Margaret Gomez campaign against her opponent, former City Councilman Raul Alvarez, goes so far as to depict the Republican party's elephant-logo bearing the name of the well known Democratic challenger Raul Alvarez. It bears noting that challenger Raul Alvarez's record reflects a considerably more progressive pattern of votes than Gomez's.
Another ad run by the Margaret Gomez campaign involves the unauthorized use and implied endorsement of popular Congressman Lloyd Doggett.
Upon being contacted, Congressman Doggett's office has stated that they in fact did not endorse Margaret Gomez and further stated that the Gomez campaign has no permission to use either Congressman Doggett's name or his likeness.
The unauthorized use of Congressman Doggett's name and likeness is the latest in a series of controversies regarding the Margaret Gomez campaign's use of the names of high-profile residents and public figures without their consent, including her former chief of Staff Joe Vela. Joe Vela noted this in a letter to the Austin Chronicle, adding “the name Joe Vela appears on the supporters list of both candidates for Precinct 4 Travis County Commissioner. To clarify any confusion, I support Raul Alvarez for this office. We need an advocate who will show up for work and speak to the needs of precinct 4.”
This shows the fevered pitch that the race for Precinct 4's Commissioner seat has reached, as well as the desperation of the incumbent Gomez to hang on to her seat.